Not sure if your website is actually tracking what matters? We set up and manage Google Tag Manager so you know exactly where your leads, sales, and enquiries are coming from. Based in Cape Town, we help businesses across South Africa turn messy, missing, or broken tracking into clean, reliable data.
Most websites are either tracking too little, tracking the wrong things, or duplicating data across multiple tools. We set up Google Tag Manager correctly from the start, so every form fill, call click, WhatsApp click, and sale is tracked accurately — giving you the confidence to spend your marketing budget where it actually pays off.
We install and configure Google Tag Manager on your WordPress or Elementor website, connecting it cleanly to Google Analytics, Google Ads, and Meta Ads without duplicate or conflicting tags.
We track the actions that matter to your business — form submissions, phone calls, WhatsApp clicks, WooCommerce purchases, and quote requests — so you can see exactly what's converting.
From scroll depth to button clicks to video views, we set up custom event tracking so you understand how visitors actually behave on your site, not just how many arrive.
A lot of South African websites have Google Tag Manager installed but not properly configured — meaning business owners are making decisions based on incomplete or inaccurate data. We audit existing setups and rebuild them properly, so the numbers you're looking at actually reflect what's happening on your site.
Whether you’re running Google Ads, Meta Ads, or relying on organic traffic, none of it means much if you can’t see which channels are actually driving enquiries and sales. We set up tracking that connects directly to the actions that matter — form submissions, phone calls, WhatsApp clicks, and completed purchases — rather than vague metrics like pageviews that don’t tell you anything about your bottom line.
We also make sure your tracking setup respects South African data protection requirements under POPIA, using consent-based tracking so you can gather useful marketing data without compromising visitor privacy or legal compliance. This also protects you against disruption as Google continues to tighten its privacy requirements globally.
Good tracking isn't a once-off job — it needs to be set up carefully, tested properly, and checked regularly as your website and campaigns change.
Our process is built to make sure your data stays accurate over time, not just on day one. From the initial audit through to ongoing monitoring, every step is designed to catch issues before they cost you good data — whether that’s a tag that’s stopped firing after a website update or a new page that hasn’t been wired up yet.
We work closely with your existing SEO, Google Ads, or Meta Ads campaigns so your tracking setup supports the bigger picture: more qualified leads and better return on your marketing spend. This also means the groundwork is already in place when you’re ready for a Looker Studio dashboard.
We review your existing setup (or start fresh) and map out exactly what needs to be tracked based on your business goals.
We build and test every tag, trigger, and variable in GTM's preview mode before anything goes live, so nothing breaks on your site.
We configure consent-based tracking so your data collection aligns with POPIA and Google's evolving privacy requirements.
We regularly check your tags are still firing correctly as Google, your website, or your campaigns change, so your data stays trustworthy.
Google Tag Manager is a free tool that lets us track important actions on your website — like form submissions, calls, and purchases — without constantly editing your site's code. If you're spending money on ads or SEO, you need it to know what's actually working.
Think of Google Tag Manager as the control centre and Google Analytics as the report. GTM manages what gets tracked and sends that information through to Google Analytics (and other tools), where you then view the reports and results.
Set up correctly, no. A well-configured GTM container is lightweight and loads asynchronously, meaning it won't hold up your page load times. Poorly configured tracking (too many tags, duplicate scripts) is usually what causes slowdowns — which is exactly what we fix.
Yes. We regularly set up tracking for Elementor Pro forms, WooCommerce purchases, phone number clicks, and WhatsApp buttons, so you can see exactly which pages and campaigns are generating real enquiries and sales.
Google Tag Manager itself is just a tracking framework — compliance depends on how it's configured. We set up consent-based tracking so visitors are only tracked in ways that align with South Africa's POPIA requirements.
A standard setup typically takes a few business days, depending on how many conversion points and platforms need to be connected. We test everything in preview mode before publishing, so nothing on your live site is disrupted.
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